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’Le Rendez-Vous TOYOTA’ is one of the many
automobile showrooms found on the most beautiful
avenue in the world, the Champs-Elysées. As the
avenue of Champs-Elysées is one of the symbols of
Paris, these showrooms represent the future of
automobiles.
This time, we were invited to the opening of
Toyota's new exhibition, collaborating with Fauchon,
a long-established French specialty food store. (2007-09-24)
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Do you know ‘AYGO’? It’s a very cute compact car
specially produced by Toyota for European markets,
collaborating with French car manufacturers, Peugeot
and Citroën. Now in Rendez-Vous Toyota at
Champs-Elysées, they present an exhibition ‘AYGO
Create’ where you can find AYGO decorated by four
French creators who have a touch of Japanese
sensibility. Let's take a look at four different
styles of AYGO!
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Artist 1. Ora-ïto
Ora-ïto is the hottest design studio in
France and the designer, Ito Morabito is
attracting attentions as next Philippe
Starck. They also designed this showroom.
Ora-ïto decorates a mat black AYGO with
pinkish neon tube lights, which reminds us
flashy nights in Tokyo.
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©Frank Camuzat |
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©Frank Camuzat |
Artist 2. André
Graphic designer, André creates a cute and
cheerful AYGO colored bright pink with a
logo saying ‘Tout va bien = Everything goes
well’
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| Artist 3. Frédéric
Boilet
Frédéric Boilet is comic author who has been
living in Tokyo for 10 years. He decorates a
white AYGO with a cute Japanese girl drawn
by him. Jumping and spinning girl represents
typical Japanese culture, ‘Kawaii = cute’.
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©Frank Camuzat |
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©Frank Camuzat |
Artist 4. Christophe
Adam (Fauchon)
This gorgeous AYGO was created by Christophe
Adam, chef pâtissier of Fauchon. The car
body is covered with champagne-gold leather
and éclairs of black chocolate with edible
gold leaf are put in a row. That’s Japanese
minimalism!
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It is so interesting to see various images of Japan
created by French artists. Just for your
information, those cars are purely art masterpieces,
so we can’t drive them…What a pity!
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Times of Paris(TOP) : Would
you describe your creation with AYGO?
I have chosen leather of
champagne-gold as material which
gives a touch of luxury, so as to
express the elegance of Japan. The
arrangement of éclairs is inspired
by Japanese classic garden, which
has modest beauty and not too
gorgeous. I tried to make a
beautiful marriage with Japan and
France.
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TOP :
Fauchon is very famous and loved in
Japan among all those French brands.
Yes, Fauchon arrived in Japan 33
years ago. So, it’s not just a
coincidence that Toyota asked us to
collaborate with them.
TOP :
What is Japan for you?
I
love everything about Japan. I have
had the opportunity to visit that
country about ten times, but always
on business. I do hope to travel
around Japan on my own next time.
TOP : What is
the source of inspiration of your
creation?
Now I am in charge of creations of
all food products as well as
patisserie, everything I see and I
hear inspires me to get creative
every day.
TOP : Any
message for the readers of Times of
Paris?
I’m
so glad to see many tourists coming
to Paris. The shop at Madeleine
Place will be back open in December,
so I hope to see you there very
soon.
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Here are some photos of
Christophe Adam’s creations. Everything was so
delicious!!
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Friendly
and smiling staff explain each dish |
Asparagus mousse and sweet sour mango sauce
with a lobster! |
Original salad of pink-black pasta (Fauchon
colors), raw ham, foie gras and mushrooms
etc. |
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Eclairs with silver leaf
stuffed with black truffle! Never tasted a
salty éclairs. |
Very sophisticated Baba
au rhum. You can add more rhum by squeezing
the pipette. |
Golden candies? No, they
are tasty chocolates! |
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| Rendez-Vous TOYOTA |
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Ads. : |
79 avenue des Champs Elysées
75008 Paris |
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Tel . : |
01 56 89 29 79 |
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Metro : |
George V line1, 1min. walk |
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Open : |
Everyday 10:30am-00：00am |
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Official site : |
http://www.toyota.fr/rendezvous/ |
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| FAUCHON |
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Ads. : |
24-26-30 place de la Madeleine 75008
Paris |
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Tel . : |
01 70 39 38 00 |
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Metro : |
Madeleine line8,12,14, 0min. walk |
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Open : |
Food&Patisserie Mon-Sat 8:00am-9:00pm
Bakery Mon-Sat 8:00am-8:00pm
Epicerie&Wine Mon-Sat 8:00am-8:00pm |
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Close : |
Sundays |
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Official site : |
http://www.fauchon.fr/ |
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